[SL] Second Life Fundraising: Philanthropy Dips its Toe Into Virtual Worlds
Tom Watson, posting in his July 26th article on the site On Philanthropy, writes about the rise of non-profit and philanthropic work going on within Second Life.
"Philanthropy, it turns out, is sweeping the world's largest virtual 3D community and big-name organizations like the American Cancer Society, TechSoup, Global Kids, and the Leukemia & Lymphoma Society are getting involved, creating virtual "chapters" and holding online fundraising events...As several people noted, fundraising is almost secondary at this point. In the ACS event, attention was the key, as well as participation... That spirit of participation is evident in... the experiments of high school students in creating an alternative world for themselves working in a program of Global Kids, which aims to 'transform urban youth into successful students and global and community leaders by engaging them in socially dynamic, content-rich
learning experiences.'"
To read the full article, click here.
